target audience

A target audience is the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your advertising campaigns. Defining this group allows businesses to tailor their messaging, maximize their marketing budgets, and build stronger customer relationships instead of trying to appeal vaguely to everyone. Target Audience vs. Target Market

While closely related, these terms represent different levels of granularity:

Target Market: The broad, overall group of potential consumers a company wants to sell to. (Example: All marathon runners).

Target Audience: A narrower, highly specific segment within that target market that receives a particular advertisement or marketing message. (Example: Runners participating specifically in the Boston Marathon who need new shoes). 4 Core Types of Audience Data

Marketers segment target audiences using four main types of characteristics: How to Identify Your Target Audience in 5 steps – Adobe