target audience

A marketing strategy is a business’s long-term overarching plan for reaching prospective customers and converting them into buyers. It acts as a comprehensive blueprint centered around a company’s core value proposition and key brand messaging to achieve a sustainable competitive advantage. The 4 Ps of the Marketing Mix

The core framework of any marketing strategy revolves around the “Marketing Mix” or the Four Ps, which helps businesses optimize sales with their audience: What Is a Marketing Strategy? – Investopedia