In business and marketing, “promotional” refers to any activity, item, or communication designed to raise brand awareness, stimulate consumer demand, and drive sales. It functions as the critical “voice” of the marketing mix—traditionally known as one of the 4 Ps (Product, Price, Place, Promotion)—and bridges the gap between awareness and customer conversion. The Core Elements of the Promotional Mix
Businesses rely on an integrated framework of tactics known as the promotional mix to communicate value to their target audience: The Promotional Mix Explained | McDonald’s Examples